American Waters, led by Florian Wagner, is founded on his guiding motto: "You can’t protect something you don’t love." This project uses captivating 360° imagery to educate and inspire, showcasing the beauty of nature to deepen public appreciation and drive action for water conservation.

The project will reach millions, shifting attitudes and applying political pressure for sustainable change. With a focus on sustainable water management, innovative technologies, and policy reform, it presents actionable solutions and supports NGOs like Viva Con Agua. By fostering collaboration among governments, businesses, communities, and individuals, American Waters seeks to address pressing water issues and advocate for the protection of these essential resources.